The football-for-good ecosystem is large and vast — nonprofits, clubs, foundations, leagues, federations, social enterprises, and the people who run them are spread across thousands of websites and dozens of registries. Bonito Hub exists to bring them together in one searchable place.
What's an organization on Bonito Hub?
An organization is any legal entity or group with a real connection to football. That includes nonprofits, clubs, league organizations, governing bodies and associations, player foundations, social enterprises, businesses in the football industry, government and public-sector bodies, educational institutions, and other football-related initiatives. Bonito welcomes commercial actors as well — what matters is the football connection.
If your organization doesn't have a genuine and material connection to football, it shouldn't have a profile on Bonito Hub, and we may decline or remove profiles that don't meet that test.
How organizations get on the platform
There are two paths:
Bonito creates the profile from public information. As part of our work mapping the ecosystem, our editorial team creates profiles for well-known organizations even before those organizations have engaged with us directly. These profiles sit on the platform unclaimed until a real representative arrives, recognizes their organization, and claims it.
A member creates the profile. Any LinkedIn-verified member can submit a new organization. The submission is reviewed by Bonito and, if approved, becomes a published profile with the submitter as OWNER.
In both cases, the profile that ends up published is the same kind of profile. The only difference is who got there first.
What's on an organization profile
A published organization profile includes, depending on what the organization chooses to share:
Identity — name, logo, location, tagline, and a short description.
What they do — mission statement, longer description, and the football classifications that explain their type, programs, populations served, and geographic scope.
Links — website, social media, and donation page.
Media — photos and videos.
A verified badge, when the organization has been claimed by a verified representative and Bonito has accepted that claim.
Who runs an organization on the platform
Each organization has members, each with one of three roles: OWNER, ADMIN, or MEMBER. Permissions differ — OWNERs can transfer ownership and remove the organization; ADMINs can manage day-to-day; MEMBERs are read-only members.
Where to go next
I think my organization is probably already on Bonito Hub → Claim an existing organization
I need to add my organization → Create a new organization